v WIDER REACH – Digital marketing allows you to connect with potential customers all over the world, not just in your local area.
v
COST-EFFECTIVE –
Compared to traditional marketing methods, digital marketing can be more
affordable and offer a better return on investment.
v
MEASURABLE RESULTS –
You can easily track the performance of your digital marketing campaigns and
see what’s working and what’s not.
v
INCREASED ENGAGEMENT –
Digital marketing allows you to interact with your customers and build
relationships with them.
Overall, digital marketing is an essential tool
for any business that wants to succeed in the modern marketplace.
KEY COMPONENTS
v
SEARCH ENGINE OPTIMIZATION (SEO)-
Optimizing website content to rank higher in search engine results.
v
PAY-PER-CLICK(PPC) ADVERTISING-
Running paid ad campaigns on search engines or social media platforms.
v
SOCIAL MEDIA MARKETING-
Engaging with audiences on social media platforms to build brand awareness and
drive traffic.
v
CONTENT MARKETING-
Creating and distributing valuable content to attract and engage target
audiences.
v
EMAIL MARKETING-
Sending targeted emails to potential and existing customers to nurture leads
and promote offers.
v
INFLUENCER MARKETING-
Collaborating with influencers to promote products or services in exchange for
a commission.
v
AFFILIATE MARKETING-
Partnering with affiliates who promote products or services in exchange for a
commis
v
CONSTANTLY ENVOLVING –
Requires staying up-to-date with the latest trends and technologies.
v
COMPETITION –
Many businesses are competing for attention online.
v
DATA PRIVACY –
Need to be mindful of data privacy regulations and best practices.
